Plaques & Directional

8 in 10 consumers say they entered a store or business they had never visited before based simply on its signs.

3 out of 4 tell others about a business simply based on its signage.

2 out of 3 consumers believe that a business’ signage reflects the quality of its products or services.

2 out of 3 consumers say they purchased a product or service because a sign caught their eye.