The Mass-Transit Authority of Flint, Michigan needed a way to communicate the school bus schedule to City of Flint school students who used the public bus system to get to school. We installed an 11×60 foot Electronic Message Center. Each school in the district controls a portion of the sign from that school to give real-time updates, while the main portion of the sign is controlled by the MTA.
Signs by the Numbers
8 in 10 consumers say they entered a store or business they had never visited before based simply on its signs.
3 out of 4 tell others about a business simply based on its signage.
2 out of 3 consumers believe that a business’ signage reflects the quality of its products or services.
2 out of 3 consumers say they purchased a product or service because a sign caught their eye.