A client approached us and asked if we could design both a logo and a new sign for his new Variety Store. The customer’s major concern was that he wanted a logo that wouldn’t make people think he was just another “dollar” store. Although the store would offer “dollar” items, he still wanted to accentuate that they sell a variety of products ranging from $1-20 dollars and up.
To achieve the client’s goals, we combined a custom-made dimensional image of a price tag on a backer panel with traditional channel letter signage. Both are back-lit using LED lighting.
The old saying that a picture (in this case, a price tag) is worth a thousand words is true. This logo will attract customers with a very appealing channel letter sign design.