Churchill’s Pub in Flint, Michigan had no presence downtown. The owner decided it needed a sign to cement the brand, as well as enhance the establishment’s presence in a revitalized downtown. The solution was a retro design for the main downtown street, updated by a fresh look. The sign is a combination of interior illuminated sign, exposed LED sign, and electronic message center combined.
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Signs by the Numbers
8 in 10 consumers say they entered a store or business they had never visited before based simply on its signs.
3 out of 4 tell others about a business simply based on its signage.
2 out of 3 consumers believe that a business’ signage reflects the quality of its products or services.
2 out of 3 consumers say they purchased a product or service because a sign caught their eye.