The Village of Birch Run has a large outlet mall on the outskirts of town. As a result of the success of the outlet mall, The Birch Run exit is one of the busiest interchanges on all of Interstate 75 from Michigan to Florida. It even draws visitors from Canada
However, the traffic only goes to the mall or the expo center – not 4,000 feet farther down the street to the stores and businesses in the village.
This new archway is an invitation to those travelers to come on in to Birch Run and see what their local businesses have to offer. It uses LEDs to provide eco-friendly illumination so that the arch will draw attention downtown both day and night. Jamie’s service friendly power supplies installed in the pole caps will keep future maintenance costs minimal.