Laura Ries, president of Ries & Ries Marketing in Atlanta has put together a great article in the Nation’s Restaurant News entitled Shape Up Your Signage. In the article, she describes some best-practices for designing a new sign (and logos too). According to Laura,
One of the least expensive ways to court new business is signage. Unlike an advertisement, which will pass out of consumers’ consciousnesses in a matter of weeks, a good sign will keep attracting customers for decades, and sometimes even longer.
Here are some of her tips:
1. Signs are best when they are horizontal – it’s how our eyes see naturally.
2. A sign has 2 seconds to register – make it count.
3. Your sign should have a single foundation color different from the competition.
4. Fonts aren’t as important as legibility.