JMA Snacks in Fenton, Michigan needed delivery vehicle graphics on their cube truck. Although JMA is an independent distributor, it is common for major brands to use distributor’s trucks as rolling sandwich boards. This means SBC had to use graphics that were provided for and approved by McKee Foods, the company that created the Little Debbie brand in 1960.
Today, McKee has annual sales of about $1.1 billion. And Little Debbie? She’s Debbie McKee-Fowler, executive vice president for human resources and transportation at McKee Foods.