SBC Adds New Sales Rep for Lansing, MI

(L-R) Gary Gebhardt, Sales Manager, Shawn Amidon, Lansing Sales, Dan Crannie, President, Signs by Crannie

Shawn Amidon was recently hired to serve the Lansing, Michigan area for Signs by Crannie.

Shawn comes to SBC from the consumer electronics industry, where he built market share in retail locations in the greater Lansing area, South East  Michigan, and Florida. He has over 15 years of sales & service experience working with business owners and corporate clients.

“Working at Signs by Crannie gives me an opportunity to do what I know best – help grow retail business,” Shawn said.

“I’m excited to be part of this organization,” he added. “SBC is growing throughout Michigan and Florida, and has projects in many other states.  What a great place to take on a new challenge.”

“Shawn will be a great addition to our team,” said Dan Crannie. “His background in marketing and high-tech will serve him well in electronic message center sales and support.”

Electronic message center (EMC) signs, often referred to as LED signs or digital billboards, are an increasingly popular choice for outdoor advertising. According to the Small Business Association (SBA), businesses who added an outdoor LED sign saw sales increases of 15%-150%. The average cost to achieve 1,000 impressions on consumers as they pass by a business is less than 10% of the cost to reach them using TV, radio or newspaper.

Shawn is a graduate of the University of Michigan-Flint. In his free time, he is active in the Michigan Renaissance Festival.